Fee-based insurance broker · Investment adviser* · Service partner
For private clients and businesses who do not believe everything the financial industry promises, and who are looking for a partner at their side who takes care of them even when there is nothing to sell.
„Alex hat uns das Vertrauen wiedergebracht““Alex gave us our trust back”
„Mein Mann und ich hatten Berater, die uns das Blaue vom Himmel versprochen haben. Am Ende haben wir viel Geld verloren – und danach lange niemandem mehr vertraut. Alex hat dieses Vertrauen zurückgebracht. Er bietet uns nur an, was er selbst abschließen würde. Und wenn es ein Risiko gibt, sagt er es uns.““My husband and I had advisers who promised us the moon. In the end we lost a lot of money, and after that we did not trust anyone for a long time. Alex brought that trust back. He only offers us what he would sign up to himself. And when there is a risk, he tells us.” Translated from the German original.
Why I’m here
At some point you signed contracts. Back then it felt like a solution. But today? Whether the contracts still suit you and whether you are getting value for money, you do not know.
Because the advisers are long gone and everyone else would rather sell you something new.
When is this the right place for you? →What drives me
You already have contracts and just want to know whether they are any good? You would like an analysis of your situation to understand where you stand? You do not want to keep buying something new. You simply want someone to accompany you along the way.
For a traditional intermediary, all this is only worthwhile if, at the end of the process, you sign up for a new financial product.
Because in this industry, advice is often paid for only when something is signed. What goes unpaid: the analysis and the service, the annual review, the detailed help with a claim, looking after your contracts, reading your insurance post.
That is the dilemma behind almost every disappointment you have experienced with advisers.
In 15 years I have seen advice from the inside and experienced that many of the reservations about this industry are justified. With my new start in 2026, I made one clear decision for myself:
It does not take a new intermediary.
It takes a new kind of client care.
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The Service Concept
You can access my services without having to purchase a single insurance or investment product. You can, however, seek my professional advice separately on the policies you already hold.
The Service Concept is cut so that it meets every expectation. You choose the level that fits your life.
„Alex hat mir auch gesagt, was ich NICHT brauche““Alex also told me what I do NOT need”
„Bei Beratungsgesprächen mit Banken habe ich mich nie wirklich abgeholt gefühlt. Das war bei Alex anders. Er hat mir alles gut, verständlich und vor allem ehrlich erklärt. Dabei hat er sich Zeit genommen, mir Vor- und Nachteile der Möglichkeiten aufgezeigt – und vor allem auch gesagt, was ich NICHT brauche.““In meetings with banks I never really felt they were talking to me. With Alex it was different. He explained everything well, in plain language and, above all, honestly. He took his time, showed me the pros and cons of the options and, most of all, told me what I do NOT need.” Translated from the German original.
The areas of advice
My full expertise comes into play when I look after your complete financial system. But you can also engage me for individual building blocks, right up to specialist topics such as protection for your children or accompanying you through your start-up phase as a self-employed person.
This is what I offer. The more important question is whether we’re a good fit.
When is this the right place for you?
If these five things matter to you, you are in the right place. If not, a traditional adviser is a better fit for you.
With me, service is one of three products, alongside analysis and brokerage. Not a promise that fizzles out after the signature, but something you book. You can become a client without signing a new insurance product.
The number of my full mandates is limited to an exclusive circle. Service takes time, and I have to be able to take that time for every single household. My processes keep getting more automated and faster, so at some point there will be time for more clients and this number can grow. But I am deliberately not overloading myself again, so that you can rely on every commitment I make today.
I only work with people who are prepared to engage with their own financial matters. You don’t need to be an expert, nor do you need to understand every detail. But the attitude of ‘I’ve just taken out a policy, so now I can relax’ doesn’t work here. Because a service that really benefits you thrives on you wanting to know what you have and why.
My knowledge and my time are not free. I consider the conventional commission system opaque and unfair, so I take the other route. Analysis, brokerage and service each carry their own clear price, and you know it in advance. That way I never have to keep selling you something new, and that spares you annual reviews that end in yet another increase to a contract.
What ‘free advice’ really costs →In-depth knowledge of the advice topics is the core of my service. Because only someone who really knows what they are talking about can give high-quality advice. That is why only around three quarters of my working time is available for direct client matters; the rest goes continuously into further training and additional qualifications. Topics such as property finance, buy-to-let property and commercial insurance I hand over to selected specialists rather than half-mastering them. I still remain your main contact and accompany these processes too.
Ready to discuss working together?
Book a callWho’s behind it
Fee-based insurance broker · Investment adviser* · Service partner
After 15 years and having supported over 1,000 clients, I know that the best advice isn’t always the one that results in a client taking out lots of new policies. That’s why I’ve left the commission-based business behind. Today, I work on a fee basis as an insurance broker and point of contact for a comprehensive financial system tailored to each of my clients’ individual needs. I do this together with a team of specialist partners.
Since 2018 I have worked entirely digitally, at the moment from the USA.
Find out more about meFrom the blog
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↗Frequently asked questions
The introductory call is free, 45 to 60 minutes by video call. After that you get a transparent offer before you have to decide or sign anything. The costs depend on what you need: analysis and advice for a fee, or ongoing support.
Incidentally, I firmly believe that a fair, transparent service that adds value should not be a question of your bank balance. If you cannot afford financial advice right now, talk to me once you have received your offer and we will find a solution. I promise.
In three steps. First the introductory call, free of charge, 45 to 60 minutes by video call, where we see whether we are a good fit. Then you receive an offer. Then the analysis, which gives me a complete picture of your situation, at a fixed price, and the result belongs to you. Only then do you decide which service level suits your life. Without the picture I look after nothing, so the analysis always comes first.
No. The service offer is a separate building block, detached from the sale of financial products and insurance. You book the level that fits your life situation. On request, I take existing contracts with other advisers or brokers into ongoing support. You do not have to cancel anything or sign anything new.
Then they stay. I look at what you have and tell you honestly what fits and what does not. If you are well set up, I confirm it. Full stop. I do not earn anything from you signing something new.
Then I am there. From the first claim notification through forms, photos and the right communication with the insurers, right up to deadlines and appointments: you do not have to take care of anything on your own. The same applies when your life changes: new job, child, pay rise, buying a property.
My first automatic watch was a gift from my parents. I wear it to this day. And to this day I love watching watchmakers assemble tiny gears into a movement that then keeps time to the second. Dozens of parts, each unremarkable on its own, and yet each one meshes with the next.
That is how I define my own standard for financial systems, part by part, until everything meshes. Once the movement is complete, my real work begins, keeping the system running.
Alexander Weißbrich
